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NOBLE FIR TREE

"Long considered an excellent Christmas tree because of its beauty, stiff branches and long keepability, the species is growing in popularity (between 25% and 30% of the fresh tree market in the Pacific Northwest). It is also widely used in the greenery business to make wreaths, door swags, garland and other Christmas products."

https://realchristmastrees.org/dnn/Education/Tree-Varieties/Noble-Fir